Week 10 BOC/EOC : Les Paul

Lester William Polsfuss was the grandfather of rock and roll by being the first to invent the fully functional electric guitar. He love to play Country and Jazz, as well as write songs. He was innovative with his style of playing by first coming forth with licks, trills, chording and fretting, which is use to this very day. Les Paul goes down in history being known as the “architect” of Rock and Roll by the Rock and Roll Hall of Fame.

http://goo.gl/doodle/6gSW

EOC Week 9 : Creative Content

VICE VODKA Make it Your ViCE

This is the Vice Vodka collection that has the wide arrangements of flavors for that special moment. On the left you have Vice Vanish which packs the powerful punch. Next we have Vice Venom in the reptilian green label, And in the red label we have Vice Vain for a relaxing night. And for the final bottle on the right we have Vice Vixen for the ladies night out on the town.Each bottle is smoked to preserve the contents as much as possible. The three stripes represent rye used from around the world. And we all know what the V stands for don't we. For customers to enjoy the collection if can be special value order of 1 bottle free in the collection.This will allow our customers to experience the entire collection of Vice Vodka.

Week 9 EOC : Three Great Mission Statements

Some of my favorites for three great mission statements were as follows.

The water comes from the deepest aquifers found in the United States. Why the deepest aquifers because the water is in pristine condition and nature has already filtered it. We then use the finest barley imported from Finland, were the land is so pure and the air pristine.

The mission of Verb Vodka is to give a quality beverage to accent a good time, as well as promoting responsibility when consuming alcoholic beverages and participating in sexual activities.

Introducing Ergo, an all-natural and organic energizing Vodka. Ergo is infused with the natural energizers ginger and ginseng, as well as extracts of the superfoods acai and bee pollen. Made with only premium, organically grown potatoes and the purest water from the French Alps, Ergo Vodka gives you all the energy you need—without the caffeine—to keep the party going.

Final Project : Implementation Evaluation Control

Implementation and Evaluation Control of Vice Vodka:

After production has taken place, we will be using the various contacts in Las Vegas to help get Vice Vodka to the customers. For example bar managers, nightclub Managers, store owners will be the prime targets to help get Vice Vodka off the ground in Las Vegas. There will be samplers starting at many of the local bars such as Blue Martini. One sure way to get help is to have to local community on your side first this will help market the product better to visitors as well. After this it will be push up to Celebrity events in nightclubs such as PURE using known contacts such as Club Managers. Then as the word gets out, it will help us to get Vice Vodka distributed to the stores of Las Vegas.

Many managers think that “doing things right” (implementation) is as important as, or even more important than, “doing the right things” (strategy). The fact is that both are critical to success, and companies can gain competitive advantages through effective implementation. One firm can have essentially the same strategy as another, yet win in the marketplace through faster or better execution. Still, implementation is difficult—it is often easier to think up good marketing strategies than it is to carry them out.

.Cited.  Company and Marketing Strategy Partnering to ...(page 33 of 43 — printed page 57)

Final Project : Marketing Strategy : Marketing Mix : Price

Prices for Vice Vodka:"Determining price is one of the most important marketing-mix decisions"

Vice Vodka is competing against the big players of the Vegas Market by offering a range of value from the premium market to the high end market. For example out of our 4 bottle collection Vain, Vixen, Venom will be $39.99 40 proff, but our high end bottle Vice Vanish will be $59.99 set at 90 proff. There will be celebrity promotion activities, nightclub giveaways and advertising on radio and television will help to grow the brand in the Las Vegas market shares.

.Cited.Appendix 2 Marketing by the Numbers(page 1 of 30)

Final Project : Marketing Strategy : Marketing Mix : Promotion

Promotion for Vice Vodka:

The promotion is most important to help launch our Vice Vodka Brand because we want to be able to compete with our biggest vodkacompetitors in the Vegas Market. We want to focus on this because the we want to be a part of the Las Vegas experience as well as the world. The the growing tred of bottle service we would like to be part of the menu for the visitor's enjoyment. This is why it is important to focus especially Las Vegas Promotion activities of the marketing mix. We start by setting up nightclub events in order to attract new customers and consumers to Vice Vodka.

.Cited.13 Personal Selling and Sales Promotion(page 41 of 49 — printed page 435)

"Creating a brand-marketing event or serving as a sole or participating sponsor of events created by others."

Final Project : Marketing Strategy : Marketing Mix : Distribution

Distribution of Vice Vodka:

Vice Vodka's main selling market will be in Las Vegas, which could be sold in many of the main liquor centers and nightclubs such as, LEE's Liquor, XO Liquor, Discount Liquor, Pure Nightclub, Vanity at the Hard Rock, RAiN Nightclub and Blue Martini. In other states it will be sold in only high end liquor centers. Most of the customer sales will be done through private order to experience the full collection while getting one bottle free in the package deal. This will allow customers who have enjoyed Vice Vodka on the Vegas getaway, ot enjoy it in the comfort of their own home.

 "The product life-cycle stage in which the new product is first distributed and made available for purchase."

.Cited. 8 Developing New Products and Managing the Prod...(page 33 of 47 — printed page 259)