Week 10 BOC/EOC : Les Paul

Lester William Polsfuss was the grandfather of rock and roll by being the first to invent the fully functional electric guitar. He love to play Country and Jazz, as well as write songs. He was innovative with his style of playing by first coming forth with licks, trills, chording and fretting, which is use to this very day. Les Paul goes down in history being known as the “architect” of Rock and Roll by the Rock and Roll Hall of Fame.

http://goo.gl/doodle/6gSW

EOC Week 9 : Creative Content

VICE VODKA Make it Your ViCE

This is the Vice Vodka collection that has the wide arrangements of flavors for that special moment. On the left you have Vice Vanish which packs the powerful punch. Next we have Vice Venom in the reptilian green label, And in the red label we have Vice Vain for a relaxing night. And for the final bottle on the right we have Vice Vixen for the ladies night out on the town.Each bottle is smoked to preserve the contents as much as possible. The three stripes represent rye used from around the world. And we all know what the V stands for don't we. For customers to enjoy the collection if can be special value order of 1 bottle free in the collection.This will allow our customers to experience the entire collection of Vice Vodka.

Week 9 EOC : Three Great Mission Statements

Some of my favorites for three great mission statements were as follows.

The water comes from the deepest aquifers found in the United States. Why the deepest aquifers because the water is in pristine condition and nature has already filtered it. We then use the finest barley imported from Finland, were the land is so pure and the air pristine.

The mission of Verb Vodka is to give a quality beverage to accent a good time, as well as promoting responsibility when consuming alcoholic beverages and participating in sexual activities.

Introducing Ergo, an all-natural and organic energizing Vodka. Ergo is infused with the natural energizers ginger and ginseng, as well as extracts of the superfoods acai and bee pollen. Made with only premium, organically grown potatoes and the purest water from the French Alps, Ergo Vodka gives you all the energy you need—without the caffeine—to keep the party going.

Final Project : Implementation Evaluation Control

Implementation and Evaluation Control of Vice Vodka:

After production has taken place, we will be using the various contacts in Las Vegas to help get Vice Vodka to the customers. For example bar managers, nightclub Managers, store owners will be the prime targets to help get Vice Vodka off the ground in Las Vegas. There will be samplers starting at many of the local bars such as Blue Martini. One sure way to get help is to have to local community on your side first this will help market the product better to visitors as well. After this it will be push up to Celebrity events in nightclubs such as PURE using known contacts such as Club Managers. Then as the word gets out, it will help us to get Vice Vodka distributed to the stores of Las Vegas.

Many managers think that “doing things right” (implementation) is as important as, or even more important than, “doing the right things” (strategy). The fact is that both are critical to success, and companies can gain competitive advantages through effective implementation. One firm can have essentially the same strategy as another, yet win in the marketplace through faster or better execution. Still, implementation is difficult—it is often easier to think up good marketing strategies than it is to carry them out.

.Cited.  Company and Marketing Strategy Partnering to ...(page 33 of 43 — printed page 57)

Final Project : Marketing Strategy : Marketing Mix : Price

Prices for Vice Vodka:"Determining price is one of the most important marketing-mix decisions"

Vice Vodka is competing against the big players of the Vegas Market by offering a range of value from the premium market to the high end market. For example out of our 4 bottle collection Vain, Vixen, Venom will be $39.99 40 proff, but our high end bottle Vice Vanish will be $59.99 set at 90 proff. There will be celebrity promotion activities, nightclub giveaways and advertising on radio and television will help to grow the brand in the Las Vegas market shares.

.Cited.Appendix 2 Marketing by the Numbers(page 1 of 30)

Final Project : Marketing Strategy : Marketing Mix : Promotion

Promotion for Vice Vodka:

The promotion is most important to help launch our Vice Vodka Brand because we want to be able to compete with our biggest vodkacompetitors in the Vegas Market. We want to focus on this because the we want to be a part of the Las Vegas experience as well as the world. The the growing tred of bottle service we would like to be part of the menu for the visitor's enjoyment. This is why it is important to focus especially Las Vegas Promotion activities of the marketing mix. We start by setting up nightclub events in order to attract new customers and consumers to Vice Vodka.

.Cited.13 Personal Selling and Sales Promotion(page 41 of 49 — printed page 435)

"Creating a brand-marketing event or serving as a sole or participating sponsor of events created by others."

Final Project : Marketing Strategy : Marketing Mix : Distribution

Distribution of Vice Vodka:

Vice Vodka's main selling market will be in Las Vegas, which could be sold in many of the main liquor centers and nightclubs such as, LEE's Liquor, XO Liquor, Discount Liquor, Pure Nightclub, Vanity at the Hard Rock, RAiN Nightclub and Blue Martini. In other states it will be sold in only high end liquor centers. Most of the customer sales will be done through private order to experience the full collection while getting one bottle free in the package deal. This will allow customers who have enjoyed Vice Vodka on the Vegas getaway, ot enjoy it in the comfort of their own home.

 "The product life-cycle stage in which the new product is first distributed and made available for purchase."

.Cited. 8 Developing New Products and Managing the Prod...(page 33 of 47 — printed page 259)

Final Project : Marketing Strategy : Marketing Mix : Product

Marketing Mix for Vice Vodka:

We at Vice Vodka want you to enjoy your Las Vegas vacation as much as you can, with our new great tasting Premium Vice Vodka Collection. We also feel that having choice to different taste of your favorite vodka creates more of an experience unlike many other types of vodka where you only get one bottle and one taste. Nightclubs bartenders will blend drinks with ease because Vice Vodka does not have a loud taste, we did not want just add another strong, obnoxious vodka on the market. We want you to dance the night away or relax to your favorite music with a glass of Vice Vodka to be your great tasting companion.

"A consumer product that the customer, in the process of selection and purchase, usually compares on such bases as suitability, quality, price, and style."

.Cited. Products, Services, and Brands Building Custo...(page 7 of 55 — printed page 211)

Final Project : Marketing Strategy : Target Market Strategy

Target Marketing Strategy

The Vice Vodka marketing strategy is to create a collection of premium vodka to introduce to the adult market population in Las Vegas. Focal point of market penetration is through Vice Vodka company contacts throughout the Las Vegas club scene e.g. Vanity club of Hard Rock Hotel, Pure club of Caesar’s Palace, Chateau’ club of Paris Hotel, Rain club, Blue Martini.

The target market of the Vice Vodka collection is the adult population, specifically adults who go clubbing in Las Vegas. While expansion to liquor stores, hotels, and other local establishments is part of the company overall marketing strategy, the entry market base is the Las Vegas clubs.

"The company’s marketing strategy outlines which customers the company will serve and how it will create value for these customers. Next, the marketer develops an integrated marketing program that will actually deliver the intended value to target customers. The marketing program builds customer relationships by transforming the marketing strategy into action. It consists of the firm’s marketing mix, the set of marketing tools the firm uses to implement its marketing strategy."

.Cited.  Marketing Creating and Capturing Customer Value(page 17 of 52 — printed page 13)

Final Project : Situation or Swot Analysis

SWOT Analysis

"Marketing returns can be difficult to measure. In measuring financial ROI, both the R and the I are uniformly measured in dollars. But there is as of yet no consistent definition of marketing ROI. “It’s tough to measure, more so than for other business expenses,” says one analyst. “You can imagine buying a piece of equipment … and then measuring the productivity gains that result from the purchase,” he says. “But in marketing, benefits like advertising impact aren’t easily put into dollar returns. It takes a leap of faith to come up with a number.”²⁰

Strengths:

Ÿ  Premium vodka

Ÿ  Collection of various flavors (Vanish, Vain, Vixen, Venom) to suit adult target market

Ÿ  Distinct, unique bottle shape

Ÿ  Reasonably-priced for premium vodka

Ÿ  Product of extensive vodka research

Weaknesses:

Ÿ  Starting, small company

Ÿ  No brand awareness

Ÿ  Weak brand distribution

Opportunities:

Ÿ  More flavors

Ÿ  Expansion to other states

Ÿ  Export to other countries

Threats:

Ÿ  Saturated vodka market in Vegas

Ÿ  Established, big-time competitors

Ÿ  Loyal customer base of established competitors

Ÿ  Entry to Vegas clubs

.Cited.  Company and Marketing Strategy Partnering to ...(page 37 of 43 — printed page 60)

Final Project : Objectives

Objectives
To establish the Vice Vodka collection as an alternative premium vodka in the Las Vegas market
To penetrate the Las Vegas Nightlife with the Vice Vodka collection as the focal entry point
To position Vice Vodka as the newestfor of vodka for the Las Vegas guests and community
To sell 1,800 cases in the Las Vegas market at the end of the first year
To strengthen brand distribution channels within the first year

We want to appeal to our Las Vegas Market in every way possible, but ensuring great taste and manageable pricing with our Premium and High End collection just like Trader Joes:

"Chrissi expects she’ll leave Trader Joe’s with eight bottles of the popular Charles Shaw wine priced at $2.99 each tucked under her arms. “I love Trader Joe’s because they let me eat like a yuppie without taking all my money,” says Wright. “Their products are gourmet, often environmentally conscientious and beautiful … and, of course, there’s Two-Buck Chuck—possibly the greatest innovation of our time.”
.Cited.  Pricing Understanding and Capturing Customer ...(page 3 of 59 — printed page 275

Final Project : Business Mission Statement

There are many different types of vodka for you to choose from, but to sit with drink that grabs hold of your senses and never let’s go is what we specializes in. The Vice Vodka Collection passes down to you some of the best tastes from around the world in your glass. Vice Vodka is made with many alchemical methods mixed with the crystalline distilled well water, which is one of Vice Vodka best kept secrets. Some of the finest Polish rye mixed with barley is combined and fertilized with yeast. The process of distillation is what gives Vice Vodka it signature taste, by 3 levels which strengthens, purify and smoothens out the luscious fruit flavors.
Adding the best tasting fruit flavors mixed with the top recipes of vodka, will bring you on a journey of epic proportions on four different levels, by bringing it to you in 4 special bottles. Enjoy the Best 40 years of great tasting vodka with our Vice Vodka Collection, It will surprise you. Vice Vodka make it you Vice.

"Some companies—such as Patagonia, Ben & Jerry’s, Timberland, and others—are practicing “caring capitalism,” setting themselves apart by being civic-minded and responsible. They are building social responsibility and action into their company value and mission statements"

Marketing Creating and Capturing Customer Value(page 44 of 52 — printed page 29

Final Project: VICE VODKA Pitch

Pitch For Vice Vodka:

I bring forth to you, a vodka with 40 years of history in the making. ViCE VODKA has a taste that has been forged together by leading researcher around the world to bring you a crisp new leading taste that will captivate you. The extraordinary tastes of this vodka vary in many fruit flavors. Many of these flavors have been put threw rigorous consideration to be part of ViCE. Sit and relax with a chilled cup of Vice Vain, this blend draws you in with the seductive blackberry taste. Or enjoy a night out with the girls with our sexy Vice Vixen, ripe grape flavor. And beware of our 90 proof Vice Venom, as it injects you with our Vegas red apple sensation. Last but not least our world renowned Vice Vanish addition, with one of a kind fruit blend that you have to experience yourself. Don’t miss 40 years of experience, promising you the greatest and latest in taste to hit your collection. Vice Vodka Opening Party will be held in Last Vegas, at Chateau Night Club on New Years Eve of 2012, with many in attendance such as Denzel Washington, Jennifer Lopez, and Jay Z.

What is marketing? Many people think of marketing only as selling and advertising. And no wonder—every day we are bombarded with TV commercials, direct-mail offers, sales calls, and e-mail pitches. However, selling and advertising are only the tip of the marketing iceberg.

.Cited. Marketing Creating and Capturing Customer Value (page 4 of 52 — printed page 6)

Week 6 EOC: Top 3 Consumer Products

There are many top products to buy from many leading suppliers today. Some of the leading products that we know of are for hygiene. For example we all use shampoo, toothpaste and deodorant. The products that I buy for instance, the shampoo that I get is, “Head and Shoulders.” The deodorant that I buy is “Right Guard.” And finally the toothpaste that I buy is “Ultra Bright.” You can buy all of these at Wal-Mart, CVS or even Food for Less. To save money I buy from, “Food for Less” which is the marketing plan that they use. Buying things for less money is what most customers want, if a customer has to pay more they might not like it and move on to a different supplier. "Your most unhappy customers are your greatest source of learning."- Bill Gates. Learning your customer’s wants and needs is priority for any company to be successful.

Marketing Quotes. http://wisdomhall.com/marketing_quotes.htm

Week 5 EOC: Sony Sleuths- Marketing Prospective

The sleuths that performed the hack on Sony’s Gaming network, as well as their online network, would have to have possession to top of the line equipment to pull off the heist. Sony is one of the biggest corporations in the world with the best security systems in place. This would have to mean, some of the best people on the planet were needed to come together, to make this happen successfully. Now if we think about it, who would have access to all these resources, and why would they do such a thing. A quote from E3 Gamer states, “We think the 360 has lost significant momentum to both the Wii and PS3, especially in Europe, and is in need of both a price cut and new features to bring in mainstream gamers beyond the Halo/Call of Duty/GTA crowd. Hopefully, Microsoft will have something else up its sleeve [at E3], such as a new motion-enabled controller (to better compete with the Wii).” Microsoft has lost millions to the Japanese market due to online gaming. The annual charge of $50 for online gaming with the Xbox network is a bit much to swallow, opposed to PS3’s free cost to online gamers. SO knowing this I feel that Microsoft’s only competition had to be slowed down or even stopped for Xbox to prosper. Why hasn’t the Xbox network been hacked? Strange don’t you think? Microsoft, I feel employed people to hack the Sony network or they paid off someone that works inside the Japanese team to gain access to their customers most valued information. Not in an attempt to gain money but to shut down the system. Because as of yet no one’s accounts have been affected by the attack.

GAMER.BLOG. E3 Analyst: Xbox 360 losing to PS3, Wii – Needs price cut, new features. July 10, 2008

http://gamer.blorge.com/2008/07/10/e3-analyst-xbox-360-losing-to-ps3-wii-needs-price-cut-new-features/

Week 4 EOC: Theres an App for that!

This day and age the smart phones have apps for everything you can possibly think of, or have they. There are still many ideas left to make millions of dollars off of. The most popular apps use to be games for entertainment, but now we have apps that help you with your everyday activities like preordering tickets for a movie or seats at your favorite restaurant. On the other hand most of these apps you are not really going to use; doing things the old fashioned way is sometimes easier. But what if they made apps that were actually very useful for instance, a Mile per Gallon App. This app would keep a log of which different types of gas you purchased, notifies you which gas company gives you the better bang for your buck. Plus a special feature to let you know when you are in proximity of a gas station that has the best deal for gas prices. There can even be an app that notifies you when there is an emergency on the freeway that you are traveling on, such as an accident or a police chase coming your way. This app might pique the interest for the parents out there. Let’s say you go to your local Cell phone provider and order a family plan with you and your children, if they are under the age of 18 and living within the household, there will be an optional app that allows parents to receive a notification if their child leaves the house, or returns. An additional feature of this app would be if the parent suspects the child is in trouble then there will be an emergency location button. This will allow you to locate you child in seconds and can report the location to authorities if needed.

Week 3 EOC: Charitable Companies

According to the Forbes website there are many different companies that are contributing large amounts of money to different organizations. Some of these companies that are on the top of the Forbes list are Wal-Mart, Target, and Coca-Cola. Wal-Mart alone donated 197 million dollars in 2004. Target followed behind in 2004 with 88.8 million dollars. And Coca-Cola donated 67.2 million dollars. There was another company that tops them all, “Pfizer would rank No. 1, with more than $1.2 billion of cash and in-kind donations, or 21% of its 2003 earnings. That is the first time a company topped the $1 billion mark in the 11 years the Chronicle has been keeping track.” As said in the Forbes website.  There are many companies that donate funds as well as tangible items such as clothes and food. A lot of this money is dispersed to different research companies as well as victims of weather catastrophes.

Charitable Giving.Forbes.com.Liz Moyer, 11.14.05, 6:00 AM ET
http://www.forbes.com/2005/11/11/charities-corporations-giving-cx_lm_1114charity_2.html

Week 2 EOC: "Boston Consulting Group" - Video Games

The video game market has its ups and downs, especially in the first person shooter line of games. Before Call of Duty was king of the PC and Console market, there was Battlefield 2. This game allows you to shoot, swim and paratroop. But unlike most shooters you can drive jeeps, tanks, military transports as well as fly jets and choppers. This was revolutionary for its time; to have this much freedom was a dream. Call of Duty’s gaming changed the format to first person shooter by just running and shooting in smaller environments, which is the sacrifice for realistic looking detail. "The Best-Looking First Person Shooter to Date." DESTROCTOID Battlefield 3 game Trailer. There have been some new releases of Battlefield since 2005's version, but they lacked many different vehicles. Judging from the videos of gameplay, they have incorporated tanks and fighter jets for returning fans. G4TV.com says, "Battlefield 3 will be a watershed moment.” With DiCE’s new 3D processing engine, it is now possible to enjoy high detail with the vast maps and vehicles. JOYSTIQ says "Battlefield 3 is Unnerving Beautiful." You will be utterly insane if you do not pick up a copy this fall. 

Battlefield3 Trailers.EASports. http://www.youtube.com/user/Battlefield?v=TfrrAp1blaM&feature=pyv&ad=10891127980&kw=battlefield3

Week 2 EOC: Customer Service

Hey my name is Sean and I’m a local out here in Vegas and I seen a lot of people pay Vegas sites to hook them up with a great deal to go out and get tables and line passes at one club which is not always the best way to go. Many times I come across people who spent a lot more money than they thought because of hidden table fees for the hostess for your table.  And Extra $200 bucks added to you bill is never good when you didn’t know it was coming. What I feel is that more people need to know about Local drink spots that are fun to hang out that none locals will have a good time. Most none locals are not going to come all the way to Vegas to drink at a pub or sports bar.  There are many spots you can drink for free in Vegas and still have a good time. I am doing this for a school project but I will try to keep it updated for all you none locals out there. One of my best experiences is at Vanity inside Hard Rock Hotel. There is a good friend of mine that works there, and always hooks me up with drink, only because he remembers me and my friends. There is one catch though you have to have the ladies with you for most of these nights to get free drinks.  Find a local friend and bring them along for the night for drinks. So come and get free drinks for in the hot spots of Vegas.

Week 1 ECO: My Voice

Memories have started going through my head about friendly we as a people use to be. Now people are generally less friendly amongst the others, which is very alarming. It almost seems that people are threaten by other or poses less positive energy. We don’t seem to care for others in time of emergency. Not too many years ago family, friends, and neighbors would relax with each other outside their homes. Sometimes I wonder if it is because of TV, that people don’t trust each other. Most of our TV shows are so violent and untrustworthy; as if it’s slowly teaching us not to trust anyone. Corporate companies are trying to pass laws to not allow children to play outside their apartments, only because the children might get hit by passing cars. I feel corporate America has gotten smart over the years, by slowly taking away our privacy and our rights seemingly right from under our noses. But American people seem not to even care anymore, because it’s too much to think about or just laziness. We need to come together as a country once again, without falling prey to the thieves in the night.  Our rights need to be returned from the tyrants cloaked in Democracy. Our communities need take time to care and love each other, and stop letting corporate America divide and conquer its own people.