Monday, May 9, 2011

Week 5 EOC: Sony Sleuths- Marketing Prospective

The sleuths that performed the hack on Sony’s Gaming network, as well as their online network, would have to have possession to top of the line equipment to pull off the heist. Sony is one of the biggest corporations in the world with the best security systems in place. This would have to mean, some of the best people on the planet were needed to come together, to make this happen successfully. Now if we think about it, who would have access to all these resources, and why would they do such a thing. A quote from E3 Gamer states, “We think the 360 has lost significant momentum to both the Wii and PS3, especially in Europe, and is in need of both a price cut and new features to bring in mainstream gamers beyond the Halo/Call of Duty/GTA crowd. Hopefully, Microsoft will have something else up its sleeve [at E3], such as a new motion-enabled controller (to better compete with the Wii).” Microsoft has lost millions to the Japanese market due to online gaming. The annual charge of $50 for online gaming with the Xbox network is a bit much to swallow, opposed to PS3’s free cost to online gamers. SO knowing this I feel that Microsoft’s only competition had to be slowed down or even stopped for Xbox to prosper. Why hasn’t the Xbox network been hacked? Strange don’t you think? Microsoft, I feel employed people to hack the Sony network or they paid off someone that works inside the Japanese team to gain access to their customers most valued information. Not in an attempt to gain money but to shut down the system. Because as of yet no one’s accounts have been affected by the attack.

GAMER.BLOG. E3 Analyst: Xbox 360 losing to PS3, Wii – Needs price cut, new features. July 10, 2008

http://gamer.blorge.com/2008/07/10/e3-analyst-xbox-360-losing-to-ps3-wii-needs-price-cut-new-features/