Thursday, May 19, 2011

Final Project: VICE VODKA Pitch

Pitch For Vice Vodka:

I bring forth to you, a vodka with 40 years of history in the making. ViCE VODKA has a taste that has been forged together by leading researcher around the world to bring you a crisp new leading taste that will captivate you. The extraordinary tastes of this vodka vary in many fruit flavors. Many of these flavors have been put threw rigorous consideration to be part of ViCE. Sit and relax with a chilled cup of Vice Vain, this blend draws you in with the seductive blackberry taste. Or enjoy a night out with the girls with our sexy Vice Vixen, ripe grape flavor. And beware of our 90 proof Vice Venom, as it injects you with our Vegas red apple sensation. Last but not least our world renowned Vice Vanish addition, with one of a kind fruit blend that you have to experience yourself. Don’t miss 40 years of experience, promising you the greatest and latest in taste to hit your collection. Vice Vodka Opening Party will be held in Last Vegas, at Chateau Night Club on New Years Eve of 2012, with many in attendance such as Denzel Washington, Jennifer Lopez, and Jay Z.

What is marketing? Many people think of marketing only as selling and advertising. And no wonder—every day we are bombarded with TV commercials, direct-mail offers, sales calls, and e-mail pitches. However, selling and advertising are only the tip of the marketing iceberg.

.Cited. Marketing Creating and Capturing Customer Value (page 4 of 52 — printed page 6)

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