After production has taken place, we will be using the various contacts in Las Vegas to help get Vice Vodka to the customers. For example bar managers, nightclub Managers, store owners will be the prime targets to help get Vice Vodka off the ground in Las Vegas. There will be samplers starting at many of the local bars such as Blue Martini. One sure way to get help is to have to local community on your side first this will help market the product better to visitors as well. After this it will be push up to Celebrity events in nightclubs such as PURE using known contacts such as Club Managers. Then as the word gets out, it will help us to get Vice Vodka distributed to the stores of Las Vegas.
Many managers think that “doing things right” (implementation) is as important as, or even more important than, “doing the right things” (strategy). The fact is that both are critical to success, and companies can gain competitive advantages through effective implementation. One firm can have essentially the same strategy as another, yet win in the marketplace through faster or better execution. Still, implementation is difficult—it is often easier to think up good marketing strategies than it is to carry them out.
.Cited. Company and Marketing Strategy Partnering to ...(page 33 of 43 — printed page 57)
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