Marketing Mix for Vice Vodka:
We at Vice Vodka want you to enjoy your Las Vegas vacation as much as you can, with our new great tasting Premium Vice Vodka Collection. We also feel that having choice to different taste of your favorite vodka creates more of an experience unlike many other types of vodka where you only get one bottle and one taste. Nightclubs bartenders will blend drinks with ease because Vice Vodka does not have a loud taste, we did not want just add another strong, obnoxious vodka on the market. We want you to dance the night away or relax to your favorite music with a glass of Vice Vodka to be your great tasting companion.
"A consumer product that the customer, in the process of selection and purchase, usually compares on such bases as suitability, quality, price, and style."
.Cited. Products, Services, and Brands Building Custo...(page 7 of 55 — printed page 211)
No comments:
Post a Comment