The promotion is most important to help launch our Vice Vodka Brand because we want to be able to compete with our biggest vodkacompetitors in the Vegas Market. We want to focus on this because the we want to be a part of the Las Vegas experience as well as the world. The the growing tred of bottle service we would like to be part of the menu for the visitor's enjoyment. This is why it is important to focus especially Las Vegas Promotion activities of the marketing mix. We start by setting up nightclub events in order to attract new customers and consumers to Vice Vodka.
.Cited.13 Personal Selling and Sales Promotion(page 41 of 49 — printed page 435)
"Creating a brand-marketing event or serving as a sole or participating sponsor of events created by others."
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