Thursday, June 2, 2011

Final Project : Marketing Strategy : Marketing Mix : Distribution

Distribution of Vice Vodka:

Vice Vodka's main selling market will be in Las Vegas, which could be sold in many of the main liquor centers and nightclubs such as, LEE's Liquor, XO Liquor, Discount Liquor, Pure Nightclub, Vanity at the Hard Rock, RAiN Nightclub and Blue Martini. In other states it will be sold in only high end liquor centers. Most of the customer sales will be done through private order to experience the full collection while getting one bottle free in the package deal. This will allow customers who have enjoyed Vice Vodka on the Vegas getaway, ot enjoy it in the comfort of their own home.

 "The product life-cycle stage in which the new product is first distributed and made available for purchase."

.Cited. 8 Developing New Products and Managing the Prod...(page 33 of 47 — printed page 259)

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