Prices for Vice Vodka:"Determining price is one of the most important marketing-mix decisions"
Vice Vodka is competing against the big players of the Vegas Market by offering a range of value from the premium market to the high end market. For example out of our 4 bottle collection Vain, Vixen, Venom will be $39.99 40 proff, but our high end bottle Vice Vanish will be $59.99 set at 90 proff. There will be celebrity promotion activities, nightclub giveaways and advertising on radio and television will help to grow the brand in the Las Vegas market shares.
.Cited.Appendix 2 Marketing by the Numbers(page 1 of 30)
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