Final Project : Objectives

Objectives
To establish the Vice Vodka collection as an alternative premium vodka in the Las Vegas market
To penetrate the Las Vegas Nightlife with the Vice Vodka collection as the focal entry point
To position Vice Vodka as the newestfor of vodka for the Las Vegas guests and community
To sell 1,800 cases in the Las Vegas market at the end of the first year
To strengthen brand distribution channels within the first year

We want to appeal to our Las Vegas Market in every way possible, but ensuring great taste and manageable pricing with our Premium and High End collection just like Trader Joes:

"Chrissi expects she’ll leave Trader Joe’s with eight bottles of the popular Charles Shaw wine priced at $2.99 each tucked under her arms. “I love Trader Joe’s because they let me eat like a yuppie without taking all my money,” says Wright. “Their products are gourmet, often environmentally conscientious and beautiful … and, of course, there’s Two-Buck Chuck—possibly the greatest innovation of our time.”
.Cited.  Pricing Understanding and Capturing Customer ...(page 3 of 59 — printed page 275